Brand Protection

Gant: Protecting Our Heritage 

Founded in 1949 by Bernard Gantmacher in New Haven, Connecticut, Gant has always stood for quality, integrity, and the spirit of American sportswear with European sophistication. Our heritage, craftsmanship, and commitment to timeless style are at the core of who we are, and we remain fully and fiercely committed to protecting our brand, defending our rich legacy, and ensuring that every Gant product you wear is the genuine article.

Safeguarding Our Values, Your Security

Guided by our core values, Gant’s intellectual property rights are protected by a dedicated team, in partnership with public authorities around the world. Together, we monitor, identify, and eliminate counterfeit operations that threaten our brand and your experience.

Stay Safe from Fakes and Scams

As a trusted premium brand, Gant is targeted by counterfeiters. Counterfeiting goes against fair and legitimate trade and is disrespectful of labor standards, safety standards, and environmental norms. Accordingly, fighting counterfeiting is part of Gant’s corporate social responsibility.

While counterfeit goods are illegal, fake Gant items can still appear in stores, street markets, and online. Some sellers may use misleading language such as “Gant replica,” “Gant dupe,” “Gant overrun,” or claims that products are “real” or “authentic” to create confusion. These offers can be found on search engines, social media, online marketplaces, and other digital platforms.

Scammers may attempt to exploit Gant's name, logo, or visual identity to impersonate the Gant brand and fraudulently obtain personal or payment information. If a communication appears suspicious or seems to good to be true, you are strongly advised to exercise caution and contact us directly to verify its authenticity. If you come across content or offers that don’t seem right, we encourage you to report them through our Customer Service so we can help keep the Gant community safe.

INTA logo with the text “INTA” and “International Trademark Association” displayed in black on a white background.

Gant, member of the INTA Because unity creates strength, Gant is a member of the International Trademark Association (INTA), the world’s largest association of brand owners, whose mission is to support trademarks and related intellectual property rights.

AIM logo with the text “AIM®” and “European Brands Association” displayed in grey and blue on a white background.

Gant has also joined AIM (European Brands Association), a Belgian industry association, in its efforts to actively combat counterfeiting. https://aim.be/priorities/brand-protection

Contact us

If you suspect you have encountered counterfeit Gant products or a fraudulent website, we want to hear from you - please reach out through our Contact Us form.

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Stylized calligraphic letter “G” drawn in black with flowing curved lines on a white background.
Hands sorting Gant polo shirts beside a color swatch chart.
© Gant
Hands sorting Gant polo shirts beside a color swatch chart.
© Gant